You might be perturbed if somebody calls your business an “extortion racket” or your sales pitch a “ransom note”, or says you have “poor ad blocking practices.” But Eyeo Chief Executive Till Faida, leader of the widely used Adblock Plus browser extension, is unruffled. The way he sees it, he’s just trying to rescue online advertising and the websites that rely on it. The...
A new survey has found that 77% of ad blocking users feel “some guilt” about blocking ads. This goes against common stereotypes that ad blocking users don’t care about digital content publishers losing revenue, and suggests that if publishers took steps to make their ads less intrusive and less annoying, users might be more tolerant of their advertising. Gladly, an adtech startup, surveyed 243...
I am now part of the problem. The advertising industry is wringing its hands and shaking its fist at the use and growth of ad-block technology, but I am not above temptation. I simply installed it. And much like the many million people who have done so already, I love it and probably won’t ever fully abandon it. So instead of excoriating people for using...
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