Google’s Chrome browser will soon come with preinstalled technology that will block the most annoying ads currently marring the web experience, the company confirmed on Thursday. Publishers will be able to understand how they will be affected through a tool Google is dubbing “The Ad Experience Report.” It will basically score a publisher’s site and inform them which of their ads are “annoying experiences.”...
There’s been a whole lot of talk about initial coin offerings (ICO), company fundraising events based around the sale of cryptocurrencies, but not much in the way of action until yesterday. That’s when web browser maker Brave, founded by former Mozilla CEO Brendan Eich, raised $35 million from its ICO — and it did it in less than 30 seconds, too. ICOs operate by selling...
Twitch, the Amazon-owned video streaming platform which is today used by over 2 million broadcasters, announced today its plans to begin selling video ads in its partners’ live streams. These ads will roll out this week, and will be delivered through Twitch’s new SureStream video technology platform, which also offers smoother and more reliable streams, including ads, the company claims. The goal is to offer...
A new survey has found that 77% of ad blocking users feel “some guilt” about blocking ads. This goes against common stereotypes that ad blocking users don’t care about digital content publishers losing revenue, and suggests that if publishers took steps to make their ads less intrusive and less annoying, users might be more tolerant of their advertising. Gladly, an adtech startup, surveyed 243...
Mobile networks in Europe plan to start blocking online ads to target Google’s stranglehold on digital ad revenue, according to a report in the Financial Times. The newspaper says that “several” carriers have installed ad-blocking software — developed by an Israeli company called Shine — in their data centers, and plans are afoot to switch the technology on by the end of the year....
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