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Tagged: do-not-track

Rise of Ad Blocking Is the Ad Industry’s Fault, Says Outgoing FTC Commissioner

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Rise of Ad Blocking Is the Ad Industry’s Fault, Says Outgoing FTC Commissioner

A commissioner at the US Federal Trade Commission who is leaving the agency after six years of working on consumer privacy issues has some critical words for the ad industry. Speaking with Ad Age, departing FTC commissioner Julie Brill lamented the current state of consumer tracking and data collection on the web, linking the rampant rise of ad blockers with the ad industry’s foot-dragging...

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Facebook to Use Web Browsing History For Ad Targeting

Through its ubiquitous "like" buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users. Soon it will begin to use that information for ad targeting on Facebook. Facebook already enables retargeting to users who've previously visited specific websites and apps, which advertisers can turn on by affixing tracking software to...