Quick Response (QR) codes were all the craze in the marketing scene some odd years ago. It was hard not to come across a visual ad or marketing collateral that didn’t had those pixelated squares. They were all over the streets, storefronts, and magazines. Marketers were so crazy about the potential of QR codes that they simply plastered them on everything. Despite having been...
Facebook really wants you to hang out and talk about your feelings. But, does it want you to have those conversations anywhere else other than on Messenger? Probably not. Messenger launched a new and distinctly Snapchat-like tool complete with art and special effects on Thursday. The update lets users exchange photos with text, stickers, animated effects, illustrated frames and doodles. Sound familiar? Hijacking your...
Snapchat’s name has disappeared. On Friday, the company announced in a Wall Street Journal article that it was changing its name to Snap Inc. The name is more fitting since the company is now more than just a social app, CEO Evan Spiegel told The Journal. Snapchat is now branching into new territory: smart sunglasses. Called Spectacles, the pairs will sell for $129 —...
As if a report that Snapchat CEO Evan Spiegel had been spotted wearing a pair of camera-packing sunglasses wasn’t enough, now Business Insider says it has an ad or demo video showing the product. Apparently posted to YouTube until it was taken down by a Snapchat claim, it shows “Spectacles by Snapchat” or “Snapchat Spectacles” briefly, then video from the perspective of the wearer....
Snapchat has proven to be a great resource for people to connect all over the world through the power of their smartphone. However, a sizeable user base also brings with it a sizeable opportunity for advertising revenue, and that’s exactly what the company appears to be promoting – just maybe not in the way you’d expect. The company has filed a patent for a...
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