Snapchat’s name has disappeared. On Friday, the company announced in a Wall Street Journal article that it was changing its name to Snap Inc. The name is more fitting since the company is now more than just a social app, CEO Evan Spiegel told The Journal. Snapchat is now branching into new territory: smart sunglasses. Called Spectacles, the pairs will sell for $129 —...
As if a report that Snapchat CEO Evan Spiegel had been spotted wearing a pair of camera-packing sunglasses wasn’t enough, now Business Insider says it has an ad or demo video showing the product. Apparently posted to YouTube until it was taken down by a Snapchat claim, it shows “Spectacles by Snapchat” or “Snapchat Spectacles” briefly, then video from the perspective of the wearer....